Having worked all over the world with mega-brands like adidas, Sephora, The Coca Cola Company, LEGO and the United Nations, I believe that business should grow and solve the world’s biggest societal problems at the same time. I dedicate my work to helping companies & brands find their purpose and a clear role in society; turning that purpose into impactful action that has cultural, societal & commercial value.

Until the beginning of this year I headed up the team at Global Consultancy Conspiracy of Love, managing a group of 70+ consultants across 11 markets / 14 timezones and working with world leading companies and brands. My specialism was particularly sticky briefs, like “what is a soda brand's societal role as it relates to reducing sugar consumption, whilst also growing the business?" Or "how and where does water shortage across the world become a responsibility and/or opportunity to add value for drinks brands?" And "how do you use inclusivity as a force for global growth of one of the world's leading beauty brands, when we can't even agree on definitions around gender?"

Now working with friend and partner Philipp Reker, along with many other brilliant people, I am currently consulting, researching and writing a book around Purposeful Growth. This work focusses on HOW to create new growth through purpose, resulting in leaders that inspire, cultures that perform, and brands that win.

Adventures are what makes me happiest, and as such I head up Growth and Impact at Camp VC, focussed on creating a world where nothing feels impossible for women. We’re working with women’s communities all over the UK to create epic worlds of adventure that give women the ultimate freedom to explore. From Dirt Biking to Skateboarding, to Hiking, to Fire Building, to Wild Swimming, and more.

Prior to all this, I worked at Adage Agency of the Year, Anomaly for many years and went on to open Activista Los Angeles - an AdAge Purpose Led Small Agency of the Year. I’ve also worked as a Consultant for the United Nations as Executive Producer in recent years, leading the global team that created the most watched UN speech in history, leading to changes around Fossil Fuel subsides as part of the Paris Climate Agreement.

I spend most of my time between California and home-town, London.